Cultivating Conversations

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If you’ve been feeling a little disconnected in your business…what if the answer isn’t more marketing, but more meaningful conversations? 

If things have been quieter than you’d like, you might be wondering if you should post more, offer more, refine your message more—or burn it all down (please don’t, at least not yet).

I’m here to tell you that:

You don’t need a perfectly polished funnel.

You don’t need to wait for “ideal clients” to find you.

You don’t need ANOTHER offer.

And you definitely don’t need to post on social media more.

What you need to do is start connecting—genuinely, generously, without attachment—to the people already in your orbit.

This is how you build a network of prospective clients, referrers, and collaborators—from the ground up.

That’s what this program supports you to do. 

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Introducing Cultivating Conversations

…because no client is created outside of a conversation.

This 5-week live group program is focused on authentic outreach.

The practice of reaching out to members of your audience and beyond—with the intention of making meaningful connections and being of service where you can.

What makes it authentic is your intention.

When you reach out to connect—not to get—it feels completely different. For you and for them.

You’re not trying to make someone become a client. You’re simply seeing them, not as “potential,” but as a person. That’s the difference between connection and transaction. And that’s what makes this work feel alive. 

In this program, I’ll support you to be intentional in your outreach in ways that can grow your business with integrity.

 

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Do you wish you…

Could have more meaningful conversations with your ideal clients?

Had a network of colleagues and mentors who truly have your back?

Knew what your audience actually wants to hear from you?

Felt confident about which offers your audience would say yes to?

My suggestion for all of the above? You guessed it. Outreach.

Instead of trying to figure it all out in a vacuum—alone, behind your computer screen—what if you talked to people?

What if you opened yourself up to conversations and relationships that could guide, affirm, and support the next steps in your business?

That’s what Cultivating Conversations is all about.

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The Details

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In this program we tackle not only the creative process and how to create good content, consistently but the content marketing strategy behind how to get that content seen. 

Over the course of 12 sessions I’ll teach you how I’ve grown my business using written content.

On these calls, I will teach you my best practices for creating content that connects and then together we’ll write.

Over the course of 7 weeks you’ll create a month’s worth of content. 

I’ll then teach you my content marketing system so that you can have a consistent and daily presence online (even if you just create one fresh piece of content a week) and then together we’ll implement the strategy. 

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Duration: 5 Weeks 

Format: 5 Live Group Calls (90 minutes each)

Outcome: If you do your homework, you’ll be writing one piece a week. You can expect to have 4-6 pieces of long-form content by the end. A populated content schedule and a clear strategy for ongoing content creation.

    Time: All calls take place at 5pm CEST/4pm UK/8am Pacific/11am Eastern)

    Price: 350€

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    As well as strategy and implementation, this program also features my eyes on your outreach, meaning that you’ll get feedback and guidance from me throughout.

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    A personal note

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    When my coach first challenged me to reach out to 50 people, I thought he was nuts.

    I’m an introvert who will literally avoid people I know in the supermarket to skip small talk. But meaningful conversations? That’s different. That’s where I thrive.

    I discovered that online outreach allows me be deeply sociable in my own way. I can connect deeply, then close my laptop and recharge. It’s connection on my terms. 

    I get to decide who and when I want to connect and do so in a way that doesn’t drain me.

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    This program is for people like us: conscious changemakers who want to serve, grow, and feel good doing it. Who want to connect—really connect—with their kindred community without burning out. 

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    What we’ll do together

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       // Understanding Outreach & Activating Your Network //

      • Why outreach works—and how to make it feel good (even if you’re an introvert!).
      • The power of pure intention.
        • Strategies and scripts you can use now to activate your network (without scaring off prospective clients or accidentally friend-zoning yourself)
        • Kick off the 7-day outreach challenge (or reflect if you’ve already done it).

        // Assessing Your Network // 

        • We’ll look at your niche and who you want to connect with. Don’t worry you don’t have to have a tight niche, we can work with any niche for now. 
        • Learn the 4 types of conversations (gift sessions, research calls, coffee dates, sales calls) and how to run them effectively—so you position yourself as a trusted expert through being of service. 
        • Identify the relationships you want to deepen or initiate, so you’re not spreading yourself too thin.

        // Make the Most of Opportunities //

        • We’ll make sure you’re ready to make the most of any opportunities that come up as a result of your outreach. 
        • Clarify your offer and message.
        • Identify the ways you can support others.

        // Design and Share Your Invitations //

        • Create powerful, genuine invitations to connect. I’ll share with you different types of targeted outreach campaigns that help you connect with the right people and avoid wasting time talking to the wrong people.
          • Learn how to avoid power leaks in your outreach. We’ll go over your communication to make sure you’re not leaking power or putting yourself in the ‘friend zone’ instead of being seen as a trusted expert or advisor.
            • Understand when to lean back and when to lean in. You’ll learn how to stop agonizing over whether or not to check-in, or not to check-in on prospective clients (and how to stop chasing).

              // Integrate Outreach as a Practice //

              • Build a sustainable outreach rhythm.
              • Integrate outreach into your business workflow.
              • Brainstorm ways to build generosity into your marketing and outreach without burning out.

              It’s important to note that this program is a practical program. We are going to be doing outreach together. Possibly making bold requests and stepping out of our comfort zone on occasion. This is NOT another course to overwhelm you with information. 

              My goal for this program is to get you into conversations that really matter. 

              [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”4.21.0″ background_color=”#c6d7d7″ custom_padding=”50px|0px|51.1875px|0px|false|false” disabled=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ background_color=”#c6d7d7″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_testimonial author=”Fla Flower” job_title=”Visionary coach and mentor for entrepreneurs” url=”https://www.facebook.com/moneytreemedicine/” url_new_window=”on” portrait_url=”https://cl7.clients.greenstrands.com/wp-content/uploads/2018/08/Fla-headshot.jpg” quote_icon=”off” _builder_version=”4.16″ border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]

              After facing a lot of confusion around how to move forward in my coaching business, working with Caroline was like a breath of fresh air. In our time together we accomplished a huge amount, thanks to Caroline’s highly intuitive, compassionate and strategic approach. Afterwards I felt like a new person, with a clear road ahead and so much excitement to move forward in my business. 

              [/et_pb_testimonial][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_testimonial author=”Aurora Suarez” job_title=”Life and Career Coach” url=”https://auroramsuarez.com/” url_new_window=”on” portrait_url=”https://cl7.clients.greenstrands.com/wp-content/uploads/2018/08/Sparkly-Aurora.png” quote_icon=”off” _builder_version=”4.16″ border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]What was most valuable during our work together was Helen’s curious questioning and intuitive insight. Her questions weren’t intrusive but she didn’t back down either even when we were going to tender, vulnerable places.  From my answers, Helen was able to remind me about myself and what I valued, and that helped me get unstuck and back on track. Following our session, a tangible shift was that I increased my coaching rates in July (about a month and a half after we had spoken). In July, I had also received my most number of coaching clients (despite the increased rates). Our conversation also made me remember the creative ideas I had come up with at the beginning of the year and helped me to take steps to make them real.

              [/et_pb_testimonial][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_testimonial author=”Dan Treziub” job_title=”Financial Literacy Coach” url=”http://www.savewithdan.ca/” url_new_window=”on” portrait_url=”https://cl7.clients.greenstrands.com/wp-content/uploads/2018/08/Dan-head-shot.jpg” quote_icon=”off” _builder_version=”4.16″ border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]

              Working with Caroline was some of the most well-spent money I’ve ever seen. It’s been months since we stopped working together but I am constantly going back to my notes for inspiration and reference. If I have a coaching business today, Caroline is the one to blame.

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              The Investment & What You Get

              As well as a financial investment, this program requires your time and energy. You’ll need to carve out space to attend the live calls and to do the homework.

              You’ll want to ensure that you have time and space to do the outreach and have the conversations that will come as a result. But don’t worry, we’ll only be cultivating conversations that matter. 

              In return you’ll get the following:

              • ​5 x in-depth live group calls with time for teaching, Q+A and doing the outreach on the call. This is not just another course. It’s a hands-on experience. You’ll be taking action, having real conversations, and building relationships that matter.
              • Feedback on your outreach: I’ll be on hand to help you troubleshoot your outreach and give you feedback and guidance on any important messages you want to send. 
              • Access to my Create More Clients with Gift Sessions Training: Head here to see what that includes.
              • Audio and video recordings: You’ll get recordings of all teaching calls to re-watch whenever you want.

              Price: 350€

              You can pay in 2 installments of 175€ if preferable.

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              What Might Be Holding You Back

              Let’s name it:

              • You’re scared of coming off as salesy, pushy, or just out for yourself.

              • You don’t know what to say or who to reach out to

              • You need to conserve your “peopling energy” and don’t want to waste your time. 

              • You’re worried people will think you want something from them.

              • You’ve seen bad outreach and never want to be that person. 

              This program is designed to help you move through all of these—with practical tools, gentle mindset shifts, and support.

              What You’ll Walk Away With

              • A clear, energizing approach to outreach you can actually sustain.

              • A more connected and responsive network of people truly invested in you as a person, and your success as a business.

              • More resonance in your content and offers, because you’re having real conversations that give you deep insight into your audience.

              • A system for creating conversations that lead to clients, collaborations, and clarity.

              • A renewed sense of confidence and connection in your business.

              A new set of relationships to deepen and nurture. 

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              [/et_pb_divider][et_pb_text _builder_version=”4.21.0″ text_font=”Open Sans||||||||” text_line_height=”1.8em” header_font=”Libre Baskerville||on||||||” header_letter_spacing=”1px” header_line_height=”1.3em” text_orientation=”center” max_width=”60%” module_alignment=”center” custom_padding=”3px|||||” inline_fonts=”Libre Baskerville” global_colors_info=”{}”]

              You might be a fit for this program if…

              This program isn’t for everyone. If you can relate to the following then this program might just be what you are looking for.

               

                • You’re a service-based business owner such as a coach, healer, teacher or other service based business owner, who wants to do business with integrity. 
                • You’ve done the outreach challenge and want to go deeper (don’t worry if you haven’t—we’ll do it together in week 1).
                • You’re ready to get yourself out there, but in a way that feels true to who you are.
                • You know connection is key, but you struggle to know who to reach out to or what to say.
                • You’re feeling isolated in your business and would love a stronger, more connected network.
                • You’re an introvert who loves meaningful conversation but loathes small talk.
                • You’re done overthinking everything and ready to take simple, heart-led action. 

                This is especially for you if you’re an introvert. Because introverts excel at 1:1 personal conversations, even if we might leave a party early to go to bed with a good book.

                And, if your hesitation about reaching out is feeling like you’re “bothering people”–you will love this approach. Because true service and genuine interest is never a bother (I promise!)

              [/et_pb_text][et_pb_divider color=”#000000″ _builder_version=”4.16″ min_height=”0px” global_colors_info=”{}”]

              [/et_pb_divider][et_pb_text _builder_version=”4.21.0″ inline_fonts=”Libre Baskerville” global_colors_info=”{}”]

              Frequently Asked Questions

              [/et_pb_text][et_pb_toggle title=”What if I don’t complete the content during the 7 weeks? ” icon_color=”#c6d7d7″ open_icon_color=”#c6d7d7″ _builder_version=”4.21.0″ title_level=”h3″ title_font=”Libre Baskerville||on||||||” title_text_align=”left” title_font_size=”15″ title_letter_spacing=”1px” global_colors_info=”{}”]

              Your comitment to getting at least 4 pieces of content written and to reviewing 4 of your peer’s pieces of content is essential to your success in the program. This isn’t another course packed with information that you’ll never implement. This is a program where we get the work done.

              I get it, life happens and of course we can’t predict what will come up during the program so if you absolutely can’t write 4 pieces of content during the program, then you can of course implement this later but it’s not recommended.

              [/et_pb_toggle][et_pb_toggle title=”What if I don’t agree with the feedback I receive? ” icon_color=”#c6d7d7″ open_icon_color=”#c6d7d7″ _builder_version=”4.21.0″ title_level=”h3″ title_font=”Libre Baskerville||on||||||” title_text_align=”left” title_font_size=”15″ title_letter_spacing=”1px” global_colors_info=”{}”]

              I’ll be sharing a review template with everyone to look at key elements of your content so that your content is optimised for connection. You don’t need to implement any suggestions given but getting a cross section of reviews from a group or like-minded people should be useful. 

              [/et_pb_toggle][et_pb_toggle title=”Can this approach work for me even if I don’t like social media? ” icon_color=”#c6d7d7″ open_icon_color=”#c6d7d7″ _builder_version=”4.21.0″ title_level=”h3″ title_font=”Libre Baskerville||on||||||” title_text_align=”left” title_font_size=”15″ title_letter_spacing=”1px” global_colors_info=”{}”]

              What makes this program different is that it focuses more on what I call long-form content. That means blogs, articles and newsletters. However, to maximise visibility, I believe some use of social media is important. That said, I use it solely to promote my longer form content and as such spend very little time on social media. 

              [/et_pb_toggle][et_pb_toggle title=”If I register my interest what happens next? ” icon_color=”#c6d7d7″ open_icon_color=”#c6d7d7″ _builder_version=”4.21.0″ title_level=”h3″ title_font=”Libre Baskerville||on||||||” title_text_align=”left” title_font_size=”15″ title_letter_spacing=”1px” global_colors_info=”{}”]

              If you’re interested in being part of this program, simply click the register intetest button to complete a short form. Once the 2025 dates have been finalised, I’ll be in touch to set up a call.

              [/et_pb_toggle][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0|0px|51.1875px|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”86px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Open Sans||||||||” text_line_height=”1.8em” header_font=”Libre Baskerville||on||||||” header_letter_spacing=”1px” header_line_height=”1.3em” text_orientation=”center” max_width=”60%” module_alignment=”center” custom_padding=”3px|||||” inline_fonts=”Libre Baskerville” global_colors_info=”{}”]

              Register Your Interest

              The 2024 cohort of this program has already passed. To register your interest for the next cohort (2025), click the button below to complete a short form.

                [/et_pb_text][et_pb_button button_url=”https://forms.gle/8S7ZdSto5CR9tuyKA” url_new_window=”on” button_text=”REGISTER INTEREST” button_alignment=”center” _builder_version=”4.21.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#000000″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”1px” button_font=”||||||||” button_use_icon=”off” background_layout=”dark” custom_margin=”||69px|||” global_colors_info=”{}”][/et_pb_button][et_pb_divider color=”#000000″ _builder_version=”4.16″ min_height=”0px” global_colors_info=”{}”]

                [/et_pb_divider][et_pb_text _builder_version=”4.21.0″ text_font=”Open Sans||||||||” text_line_height=”1.8em” header_font=”Libre Baskerville||on||||||” header_letter_spacing=”1px” header_line_height=”1.3em” text_orientation=”center” max_width=”60%” module_alignment=”center” custom_padding=”3px|||||” inline_fonts=”Libre Baskerville” global_colors_info=”{}”]

                You might be a fit for this program if…

                This program isn’t for everyone. If you can relate to the following then this program might just be what you are looking for.

                 

                  • You’re a service-based business owner such as a coach, healer, teacher or other service based business owner, who wants to do business with integrity. 
                  • You’ve done the outreach challenge and want to go deeper (don’t worry if you haven’t—we’ll do it together in week 1).
                  • You’re ready to get yourself out there, but in a way that feels true to who you are.
                  • You know connection is key, but you struggle to know who to reach out to or what to say.
                  • You’re feeling isolated in your business and would love a stronger, more connected network.
                  • You’re an introvert who loves meaningful conversation but loathes small talk.
                  • You’re done overthinking everything and ready to take simple, heart-led action. 

                  This is especially for you if you’re an introvert. Because introverts excel at 1:1 personal conversations, even if we might leave a party early to go to bed with a good book.

                  And, if your hesitation about reaching out is feeling like you’re “bothering people”–you will love this approach. Because true service and genuine interest is never a bother (I promise!)

                [/et_pb_text][et_pb_divider color=”#000000″ _builder_version=”4.16″ min_height=”0px” global_colors_info=”{}”]

                [/et_pb_divider][et_pb_text _builder_version=”4.21.0″ inline_fonts=”Libre Baskerville” global_colors_info=”{}”]

                Frequently Asked Questions

                [/et_pb_text][et_pb_toggle title=”What if I don’t complete the content during the 7 weeks? ” icon_color=”#c6d7d7″ open_icon_color=”#c6d7d7″ _builder_version=”4.21.0″ title_level=”h3″ title_font=”Libre Baskerville||on||||||” title_text_align=”left” title_font_size=”15″ title_letter_spacing=”1px” global_colors_info=”{}”]

                Your comitment to getting at least 4 pieces of content written and to reviewing 4 of your peer’s pieces of content is essential to your success in the program. This isn’t another course packed with information that you’ll never implement. This is a program where we get the work done.

                I get it, life happens and of course we can’t predict what will come up during the program so if you absolutely can’t write 4 pieces of content during the program, then you can of course implement this later but it’s not recommended.

                [/et_pb_toggle][et_pb_toggle title=”What if I don’t agree with the feedback I receive? ” icon_color=”#c6d7d7″ open_icon_color=”#c6d7d7″ _builder_version=”4.21.0″ title_level=”h3″ title_font=”Libre Baskerville||on||||||” title_text_align=”left” title_font_size=”15″ title_letter_spacing=”1px” global_colors_info=”{}”]

                I’ll be sharing a review template with everyone to look at key elements of your content so that your content is optimised for connection. You don’t need to implement any suggestions given but getting a cross section of reviews from a group or like-minded people should be useful. 

                [/et_pb_toggle][et_pb_toggle title=”Can this approach work for me even if I don’t like social media? ” icon_color=”#c6d7d7″ open_icon_color=”#c6d7d7″ _builder_version=”4.21.0″ title_level=”h3″ title_font=”Libre Baskerville||on||||||” title_text_align=”left” title_font_size=”15″ title_letter_spacing=”1px” global_colors_info=”{}”]

                What makes this program different is that it focuses more on what I call long-form content. That means blogs, articles and newsletters. However, to maximise visibility, I believe some use of social media is important. That said, I use it solely to promote my longer form content and as such spend very little time on social media. 

                [/et_pb_toggle][et_pb_toggle title=”If I register my interest what happens next? ” icon_color=”#c6d7d7″ open_icon_color=”#c6d7d7″ _builder_version=”4.21.0″ title_level=”h3″ title_font=”Libre Baskerville||on||||||” title_text_align=”left” title_font_size=”15″ title_letter_spacing=”1px” global_colors_info=”{}”]

                If you’re interested in being part of this program, simply click the register intetest button to complete a short form. Once the 2025 dates have been finalised, I’ll be in touch to set up a call.

                [/et_pb_toggle][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”0px||25px|||” global_colors_info=”{}”][et_pb_row disabled_on=”on|on|on” _builder_version=”4.21.0″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ custom_margin=”||23px|||” inline_fonts=”Libre Baskerville” global_colors_info=”{}”]

                Will you be joining us?

                [/et_pb_text][et_pb_text disabled_on=”on|on|on” _builder_version=”4.21.0″ _module_preset=”default” max_width=”60%” module_alignment=”center” disabled=”on” global_colors_info=”{}”]

                If you like what you’ve read and want to join us, simply book a call to confirm your spot. Or if you’re interested but still have questions, same thing. Click the button below to book a call.

                [/et_pb_text][et_pb_button button_url=”https://calendly.com/soulfulstrategy/content-that-connects” url_new_window=”on” button_text=”BOOK A CALL” button_alignment=”center” _builder_version=”4.21.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#000000″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”1px” button_font=”||||||||” button_use_icon=”off” background_layout=”dark” custom_margin=”||27px|||” global_colors_info=”{}”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]